Misogynistic Content is Driving Gen Z Off Social Media

In the wake of the popular Netflix series Adolescence, which delves into the impact of online misogyny, a revealing new report from Amnesty International highlights a concerning trend: Gen Z is increasingly distancing themselves from social media due to the prevalence of misogynistic content.

A significant survey conducted by Amnesty International UK discovered that 73% of social media users born between 1995 and 2012 have encountered misogynistic content online, with many witnessing such content on a weekly basis. Alarmingly, 70% of respondents feel that misogynistic and intentionally divisive content has worsened on social media platforms. Less than half of the 3,024 individuals surveyed consider social media a safe space.

The report revealed troubling statistics about the experiences of young social media users. Forty-four percent reported receiving unsolicited explicit images, 43% experienced body-shaming, and 53% received inappropriate and provocative emojis on their posts and photos.

Other forms of harassment were also common, with 40% having been subjected to unwanted sexual comments, 32% encountering hate speech, and 27% facing online stalking. This pervasive issue spans all major social media platforms, but according to the study, TikTok emerged as the worst offender. Seventy percent of respondents using the video-sharing platform reported encountering misogynistic content, a figure that rose to 80% among women.

Other platforms also reported high levels of misogynistic content, with Instagram at 61%, X/Twitter at 37%, YouTube at 31%, and Facebook at 30%.

Impact of Misogyny on Social Media

Elon Musk’s acquisition of the social media platform X/Twitter has brought its policies on hate speech under increased scrutiny. The use of the anti-LGBTQ+ slur "groomer" saw a shocking 1,200% increase in usage in December 2022 alone.

The streaming platform Spotify recently took action against misogynistic content by removing a controversial course by self-proclaimed misogynist Andrew Tate. Despite this, a significant amount of Tate's content remains accessible, even as a petition with over 90,000 signatures calls for its removal.

The study finds that 20% of respondents have either avoided or left several platforms altogether due to the misogyny they encountered. "As a woman, it’s something we experience daily," noted one respondent, who added, "I no longer post on social media due to constant hate and negativity. Even seeing the comments and hate directed towards others is soul-destroying."

Among women who have faced online misogyny in the UK, 44% reported significant impacts on their mental health. Additionally, 35% felt compelled to make their accounts private, 30% took screenshots of the abuse as evidence, and 22% avoided posting certain types of content altogether.

The R&B singer Mahalia shared her experiences with Amnesty, noting that she frequently receives unwanted comments about her appearance. "Social media should be a place where we lift each other up, not a space that forces women to shrink themselves or hide," she stated. "This research is a wake-up call – more importantly, a call to action."

A Call to Action for Parents

The Netflix series Adolescence should serve as a wake-up call regarding the dangers posed by misogynistic and hateful influencers online, according to Guernsey police. The series, released earlier this month, portrays a family's struggle as they confront their teenage son's troubling online behavior, culminating in a tragic event.

Laura Simpson, a digital safety development officer, emphasized the serious impact misogynistic content can have on young boys and men, influencing their perceptions of women. "Parents should not bury their heads in the sand when it comes to their children's online lives," she warned, urging greater parental involvement.

She highlighted a poignant moment from the series when the parents question whether they should have done more, acknowledging their lack of involvement in their son's life. "This should be a wake-up call to everyone who is a parent, carer, or professional working with kids of any age," Simpson said.

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