Recently, several news outlets have reported on a so-called controversy involving the Science Museum and Lego. Headlines have popped up across various right-wing media, including The Telegraph and The Times, suggesting that the Science Museum has labeled Lego as "anti-LGBTQ+" or accused it of promoting only two genders. However, a closer examination reveals that these claims are exaggerated and lack context.
The source of this misinformation appears to be a self-guided tour at the Science Museum in London called "Seeing Things Queerly." This tour, which began in 2022, includes a section discussing how everyday language can reflect heteronormative assumptions. One example presented during the tour involves the language used to describe Lego bricks. The tour notes that the male and female descriptors traditionally assigned to the studs and tubes of Lego bricks, along with the term "mating" to describe their connection, are instances of heteronormative language.
The tour aims to highlight how such language reflects broader societal norms that assume heterosexuality and the male/female gender binary as the default. The intention is not to label Lego as "anti-LGBTQ+" but to encourage reflection on how language can unconsciously perpetuate these norms.
Despite this, the media frenzy has portrayed the museum's discussion as an attack on Lego, misleading readers and sparking unnecessary outrage. Even Elon Musk weighed in on the controversy, albeit using a clown emoji in response to the skewed reports.
The Science Museum's tour also includes segments on historic LGBTQ+ figures, such as Alan Turing, a renowned gay war hero, and Roberta Cowell, a trans war hero and British WWII-era pilot. Another display features a toy doll created in response to the stigma faced by the gay community during the AIDS crisis. These elements further emphasize the museum’s commitment to educating visitors about LGBTQ+ history and issues.
A notable mention in the media coverage is the involvement of "Sex Matters," a group described as "gender-critical." This group often critiques gender ideology, advocating for sex-specific services and questioning trans rights. Their views were cited in several reports, reinforcing the misleading narrative that the museum is pushing an agenda.
Contrary to the sensational headlines, Lego has a positive history of embracing diversity and supporting the LGBTQ+ community. In 2021, Lego released its first LGBTQ-themed set, "Everyone Is Awesome," designed by Matthew Ashton, the company’s vice president of design. Ashton, who is part of the LGBTQ+ community, expressed that the set serves as a celebration of inclusivity and diversity.
In the same year, Lego took steps to break away from traditional gender norms by removing gender labels from its toys. This decision followed a global survey about gender perceptions in play and careers. Lego also launched the "A-Z of Awesome" project in 2022, aimed at amplifying LGBTQ+ voices through a community-driven initiative.
These moves underscore Lego’s commitment to fostering an inclusive environment, both within the company and in the toys it produces.
In conclusion, the claims that the Science Museum has labeled Lego as "anti-LGBTQ+" are not only inaccurate but also detract from the museum’s broader efforts to educate the public about the diversity of human experiences and identities. It’s essential to approach such stories with skepticism and seek out the full context before drawing conclusions.
By understanding the nuances and intentions behind the Science Museum’s "Seeing Things Queerly" tour, we can appreciate the institution's role in promoting awareness and acceptance of LGBTQ+ issues without falling prey to distorted media narratives.
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