In a recent stir that has swept across social media, online conservatives express outrage over a brief moment in the trailer for the new Masters of the Universe film where He-Man is shown with "he/him" pronouns. This small detail has sparked a larger debate about gender representation in media.
Approximately 37 seconds into the trailer, viewers see He-Man, known on Earth as Adam Glenn, sitting at a desk with a nameplate that reads "Adam Glenn He/Him." The inclusion of these pronouns seems to be a tongue-in-cheek nod to He-Man’s name, but it has become the center of criticism for some conservative commentators. They accuse the filmmakers of pushing a so-called "woke agenda," believing it promotes a gender or transgender ideology.
Much of the uproar appears to stem from a misunderstanding of the context. The joke plays on the literal name "He-Man," inherently masculine, and the irony of his need to specify "he/him" pronouns. Despite this humor, critics focused on the perceived intrusion of modern gender discussions into what they view as a nostalgic franchise.
On the platform X, users unabashedly shared their opinions. One notable post by Bennett Production read, "God dam woke mind virus is ruining everything... He-Man is not a he/him... you dumb f**kers. He is a badass skeleton fighting son of a b**ch that knows he is a man." This response typifies the sentiment among some that cultural changes have tarnished cherished childhood memories.
Another user, identifying as a Christian under the handle @jondelarroz, lamented, "Now they're making a Masters of the Universe and giving He-man pronouns. These people won't stop until they ruin everything." Such comments echo a broader resistance to any shifts away from traditional gender norms in media depictions.
What these critics may not realize is that for many, He-Man has long embodied LGBTQ+ themes. David Chlopecki, founder of the fetish wear company Slick It Up, once called the original animated series "the gayest show that has ever been on TV." This perception is rooted in He-Man’s "fabulous secret powers" and the aesthetic choices of the show, which often featured scantily clad heroes and villains with flamboyant traits.
He-Man pulls out his sword and transforms, shedding most of his clothes for a harness and briefs—a transformation that Chlopecki compares to certain gay subcultures. Moreover, Skeletor, the main antagonist, has often been interpreted as mirroring the experience of gay men in the 1980s, with his exaggerated features and camp demeanor.
The 1987 live-action He-Man movie, directed by openly gay filmmaker Gary Goddard, further fueled this interpretation. Skeletor’s fascination with He-Man, especially in scenes laden with homoerotic undertones, adds layers to the narrative perceived by LGBTQ+ audiences.
The 2018 reboot of the related She-Ra and the Princesses of Power cartoon included diverse representation, featuring a non-binary villain and same-sex couples among its protagonists. This modern iteration reflects evolving societal norms and the creators’ intent to offer representation where it was historically lacking.
While some viewers resist these changes, others find them affirming, celebrating the visibility given to identities often marginalized in media. Amidst this ongoing conversation, the He-Man franchise continues to hold a unique place, bridging childhood nostalgia and modern cultural discourse.
As debates rage on, it’s clear that the universe of He-Man is not just about fantastical battles but also a canvas for discussing identity, representation, and the evolution of storytelling. Whether embraced or contested, the "he/him" pronouns in the trailer have sparked dialogue, reflecting larger societal shifts and the continuous journey towards inclusivity.
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